Porcelain set of cake stand and 4 plates from the Tea with Alice collection inspired by "Alice in Wonderland" - Vista Alegre

Vista Alegre was the first industrial unit engaged in porcelain production in Portugal. The determination of its founder, José Ferreira Pinto Basto, contributed to the brand's enormous success worldwide. José Ferreira Pinto Basto began building the company by purchasing the Ermida farm, located near the city of Ílhavo, along the Aveiro stream, in 1812. In 1816, the entrepreneur acquired the Vista Alegre chapel at a public auction, along with the surrounding lands, where he later built the Vista Alegre factory.

That’s how it all started and it continues to this day. And what do the modern years look like?

In 1985, the company opened the Vista Alegre Art and Development Center (Centro de Arte e Desenvolvimento da Empresa - CADE) to encourage the creation of new works and decorations, as well as promote training in painting and sculpture. By the late 1980s, Vista Alegre’s works were showcased at major international exhibitions, such as the New York Metropolitan Museum of Art and the Royal Palace of Milan, which significantly contributed to spreading the brand’s reputation worldwide.

In 1997, Vista Alegre’s operating income nearly doubled after merging with the ceramic group Cerexport. In May 2001, the merger of Vista Alegre Group and Atlantis Group brought fine glassware and crystal back to the company, resulting in the largest tableware group in Portugal and the sixth largest in the world in this sector, Vista Alegre Group (VAA Group).

In 2009, VAA Group became part of the Visabeira group portfolio after the company made a public takeover bid for the representative share capital of VAA Group. Today, Vista Alegre is more than just an industrial unit. It is also part of Portuguese heritage, boasting buildings of undeniable architectural interest and serving as a repository of social and artistic memories essential to building Portuguese identity.

What can you find in Vista Alegre’s very extensive offer?

The brand produces exclusive porcelain dinnerware, decorative items, gifts, hotel articles, high-quality glass and crystal, and cutlery made of 18/10 stainless steel. In addition to employing the latest manufacturing techniques, the porcelain factory also employs 17 hand painters responsible for decorating the produced items. Offering products in a wide range of styles, from classic to contemporary, the brand appeals to a broad audience of conscious consumers.

The modern heir to a long cultural tradition, Vista Alegre has been able to embrace contemporary values, which are reflected in countless collections created by prestigious international designers such as Carsten Gollnick, Sam Baron, Karim Rashid, Joana Vasconcelos, Roberto Chichorro, Christian Lacroix, and many others.

What does the long porcelain production process look like?

Porcelain can be produced using various processes, depending on the type of product and desired features. Hollow items, such as teapots and coffee pots, are made in the ceramics area using a technique known as molding. Molding involves pouring liquid porcelain clay, also called slip, into a plaster mold. The entire molding process depends on the plaster’s absorption capacity, and the slip remains inside the mold for a certain time. The mold is emptied once the clay layer reaches the desired thickness to remove excess slip. After drying, the piece can be finally removed from the mold. Complex items, such as sculptures, often need to be made as separate parts, which are then glued together. This technique requires significant experience and skill from the artisans involved to ensure the quality of the final product.

Flat elements, cups, and symmetrical items are produced using a special molding process, where malleable porcelain clay is placed inside a clay mold and pressed against its surface by a rotating metal head. According to the tradition of the Vista Alegre painting school, producing works of the highest quality, hand painting is reserved for pieces of high artistic and commercial value.

Visitors to the Production section can observe porcelain decoration techniques, most commonly used at Vista Alegre, and be fascinated by its exceptional pieces, limited editions, personalized orders, and items adorned with coats of arms.

Decorated items must undergo the final firing stage in a muffle, also known as a decorative kiln, whose temperature does not exceed 860 °C.